As a full-time professional Colorado magician, this blog chronicles the excitement, the glamor, and the prestige of my life as a freelance variety arts performer. [I'm indulging in sarcasm here.]
More specifically, I hope to capture my journey from artisan, to sales person, to business person. When I began this venture I knew only how to perform magic and how to entertain an audience.
I quickly learned however, that I had a lot to learn about how to sell, how to explain what I do and why it’s valuable, how I can help make people’s events more successful.
Then as I began to understand how to get people excited about what I do, I discovered that to succeed in business, I’d need to learn to be a better business person. In business the key is not just to get the account, but to get the account in the most efficient way possible, with the least expenditure of time and money.
As a side note, in order to address issues of privacy (not my privacy, since as the author I have control over the information I share, but the privacy of those whose lives intersect with mine), I will avoid using actual names of people who play a role in my adventures. I may apply pseudonyms or use other literary devices to side-step the need for identification. I don’t expect this to be too difficult an issue as I intend to spend an abundance of time expressing my opinions, and a dearth of time gossiping about others.
If I judge that the individual is open to exposure, that is, if the individual has a website and/or blog, an active presence on Facebook, MySpace, Twitter, and so forth — in short, if the individual seems to me to be comfortable sharing their life across the great internet cloud — I may make an exception.
We pick up this story now in progress…
